The default picture is a silhouette, but you can make your avatar whatever you want your face, a dog on a skateboard, the possibilities are endless. Just click the silhouette and head to "Profile" and then click "Edit Profile" on the right underneath the blue bar. You can update your header photo from this place, too. Be sure to read Twitter's rules for avatar images to make sure what you pick is not in violation. Step 7: Write your bio. You may wish to list where you work, live, or a line from a favorite poem in your bio.
This is the short blurb that lets potential followers know who you are and what you're likely to tweet. There is also a handy spot to list your website, if you have one. Make sure to use your real one as the next step will ask you to verify. Step 2: Enter in the verification number that you received at whatever contact information you put in in Step 1.
Choose a password. Make it strong, and please, for the love of god, don't use "dragon" like everyone else. Step 3: Choose whether you'd like to sync your contacts.
This may help you find Twitter followers you know, but if you don't want to, just hit "not now. Step 4: Search for interests.
This will help Twitter recommend good profiles for you to follow. Step 5: Twitter will provide you with some accounts you can follow based on your interests. Pick out a few you like.
If you see them to start you feed off on the right foot. Step 6: You're in! Simply click on the blue button on the top right to tweet, the grey silhouette on the top left to change your profile picture and settings, and get tweeting! Twitter isn't about friending—it's about following. You can follow people you know personally, or artists or projects you're a fan of. You can follow robots and parody accounts. Really, you can do whatever you like. Step 1: You may already be following some people if you selected some during your account set up.
Step 2: You can also search in the top right hand box for personalities you like. Step 3: Twitter will continue to offer suggestions for who to follow as you use it. These suggestions will appear in your feed if you're using the app, or on the side of the screen if you're using the website. Casper polled their audience to see which side of the bed was most popular, with the right side barely taking the lead.
Get some great ideas from this post? Start drafting and scheduling your new content with Sprout. Build out your content calendar and monitor engagement metrics through the platform. Download our social media strategy template to help guide your content even further. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.
Send us an email. Send us an email Who are you trying to contact? Sales Support Other. Why you should be on Twitter Every platform has its own demographics , rules and styles, and knowing which platforms are right for your business is important. If these demographics match your target audience, you should work to reach them on Twitter. How often should you tweet One thing many marketers wonder is how often they should be posting to different platforms.
Ask questions Asking questions of your audience is a great way to garner engagement from your followers. Brand announcements Do you have exciting news to announce? Check out how Chipotle took advantage of a viral meme going around Twitter. Blog content The most frequently seen content type posted across nearly any platform is your blog content. Tease launches If you have an upcoming product launch or new features coming out, Twitter is a great place to tease them and let your audience know what to expect.
Social media holidays Jumping onto relevant social media holidays — or even real holidays that your audience celebrates — is a great way to engage your audience. Job openings If your company is hiring, why not let your Twitter followers know so you can find new prospects that are already brand loyal?
Motivational quotes Sharing a motivational quoteoftheday or qotd is a great way to share inspiration with your audience. Tons of thoughts and ideas to think about. You may or may not agree with the certain statements from this article, but I think that the following idea makes a lot of sense:.
So if you want people to tweet your articles, you must ensure that your content will make them look super good in the eyes of their followers.
I agree to a certain extent that we tweet to make ourselves look better and less boring to others. You really are more likely to tweet about your latest exercise routine than when you tripped over during your jog.
Or any social network for that matter. But are the other social networks really better? Twitter — My cat just farted, lol. Instagram — My coffee is sooo retro right now. Did it work? I was able to show a steady growth of their accounts in terms of numbers.
You need a Facebook and Twitter account because this is how you connect with those of your fans who are on Twitter and Facebook. You can blog for 10 years while not having a Twitter account.. So yeah.. There Are Only Two Types Of Twitter Users I think we can easily break down all Twitter users into two very general groups based on what they tweet: Outcome Dependent — those are the people who have specific goals and a clear vision why they tweet and why they?
Outcome Independent — these are the people who? They post stuff when they? Let me give you a few examples of personas in each group, to help illustrate my points. Outcome Dependent Personas: TV Celebrity — who has to tweet in order to engage with his fans, spread the information about new albums, movies, tour dates, TV shows, etc.
Bloggers — duh? I guess these are the ones who actually invented the term? Mentions are beneficial to marketing as they make it easier to find and interact with followers who have specifically used your handle in their tweets.
You can also mention other users within your own Tweets, which helps in generating engagement. Like every social media platform, you need to create a site-specific marketing strategy. Other businesses on Twitter use their accounts to incite brand discussions, create advertisements, or as a means of customer support. The image below depicts a Twitter customer support interaction between Comcast, an internet and cable service provider, and an interested customer. DRIP 2. Like other social media channels, maintaining your Twitter account and keeping your followers engaged on the platform requires consistent tweeting.
Research shows that top brands on Twitter send out an average of three tweets per day. Twitter feeds are not automatically chronological, so your followers in different time zones will see your tweets no matter what. It also ensures that you can respond in a timely manner to sensitive support questions. Twitter offers its own analytics platform , where they give day summaries of account impressions, profile visits, and best-performing tweets. This analytical insight into your followers can help you further perfect your marketing strategy for success on the platform.
Some of the metrics you should consider tracking are impressions, engagement rates, and reach. Each of these factors explains how Twitter users interact with your account and the Tweets you make. The image below is an example of the Marketing Hub automated social media calendar. You can also use the integration to view analytics data for all your social media accounts at once, helping you understand the platforms that bring your business the most success.
Just like all other social media platforms, engaging with your followers is crucial. There are various ways you can do this on Twitter, like liking and retweeting mentions from followers, replying to direct messages, posting brand-relevant UGC, or asking followers to respond to Twitter polls.
You can use social media management platforms, like Oktapost , to catalog interactions between you and your Twitter followers. The image below depicts a contact record between Liad Guez and Oktopost on Twitter. If you notice that you have Twitter followers that consistently interact with you, you can set extra time aside to nurture your relationship with them and entice them to become paying customers.
Just like all other aspects of the internet, everything you tweet is permanent. Be thoughtful with the content you put on Twitter, and ] err on the side of caution.
Assume that someone will always take a screenshot of your tweets and that inappropriate interactions with customers will be seen by others even if you delete them. Retweets are a critical part of marketing on Twitter, but be mindful of what you RT and QT, and make sure to give credit where credit is due. Twitter supports four different tweets on its platform: text tweets, photo tweets, gifs, and videos.
Within all of those tweets, you can also include links and hashtags. Within all of those tweets, you can also use links and hashtags. The image below depicts the process. On mobile, the steps are similar. Launch the app, select the Write button on the bottom right of the screen.
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